Index

Chapters in this book

1. Frontmatter I
2. Chapter I Advertising as social discourse 1
3. Chapter II Creating recognizability for the product 49
4. Chapter III Creating textuality 95
5. Chapter IV Advertising and culture 131
6. Appendix: Exercises for classroom or personal study use 161
7. Glossary of technical terms 167
8. Works cited and general bibliography 175
9. Index 191