Chapter 3 Consumer behavior in international markets

Erika Graf

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Chapter 3 Consumer behavior in international markets

Erika Graf

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This chapter is in the book International marketing in times of sustainability and digitalization

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Graf, Erika. "Chapter 3 Consumer behavior in international markets". International marketing in times of sustainability and digitalization, Berlin, Boston: De Gruyter, 2023, pp. 43-64. https://doi.org/10.1515/9783110772319-003

Graf, E. (2023). Chapter 3 Consumer behavior in international markets. In International marketing in times of sustainability and digitalization (pp. 43-64). Berlin, Boston: De Gruyter. https://doi.org/10.1515/9783110772319-003

Graf, E. 2023. Chapter 3 Consumer behavior in international markets. International marketing in times of sustainability and digitalization. Berlin, Boston: De Gruyter, pp. 43-64. https://doi.org/10.1515/9783110772319-003

Graf, Erika. "Chapter 3 Consumer behavior in international markets" In International marketing in times of sustainability and digitalization, 43-64. Berlin, Boston: De Gruyter, 2023. https://doi.org/10.1515/9783110772319-003

Graf E. Chapter 3 Consumer behavior in international markets. In: International marketing in times of sustainability and digitalization. Berlin, Boston: De Gruyter; 2023. p.43-64. https://doi.org/10.1515/9783110772319-003

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Chapters in this book

Frontmatter I
Acknowledgements V
Advance praise VII
About the author IX
Contents XI
Preface XIX
Chapter 1 Scope and challenges of international marketing 1
Chapter 2 Assessment and selection of international markets 25
Chapter 3 Consumer behavior in international markets 43
Chapter 4 International marketing research 65
Chapter 5 Segmentation, targeting and positioning 87
Chapter 6 Foreign operation modes 113
Chapter 7 International product and service decisions 137
Chapter 8 International pricing decisions 163
Chapter 9 International distribution decisions 183
Chapter 10 International communication decisions 209
Chapter 11 International sales management 233
Chapter 12 Organization, leadership and control in international marketing 251
References 273
List of figures 295
List of tables 297
Index 299

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https://doi.org/10.1515/9783110772319-003

Chapters in this book

Frontmatter I
Acknowledgements V
Advance praise VII
About the author IX
Contents XI
Preface XIX
Chapter 1 Scope and challenges of international marketing 1
Chapter 2 Assessment and selection of international markets 25
Chapter 3 Consumer behavior in international markets 43
Chapter 4 International marketing research 65
Chapter 5 Segmentation, targeting and positioning 87
Chapter 6 Foreign operation modes 113
Chapter 7 International product and service decisions 137
Chapter 8 International pricing decisions 163
Chapter 9 International distribution decisions 183
Chapter 10 International communication decisions 209
Chapter 11 International sales management 233
Chapter 12 Organization, leadership and control in international marketing 251
References 273
List of figures 295
List of tables 297
Index 299

Chapter 3 Consumer behavior in international markets

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Chapters in this book

Chapters in this book

Chapters in this book