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book: Angewandte Linguistik für Sprachberufe
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Angewandte Linguistik für Sprachberufe

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Languages: German, English
Published/Copyright: 2021
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De Gruyter Studium
This book is in the series
De Gruyter Studium

About this book

This volume provides an introduction to applied linguistics for language professions. It promotes academically rigorous thought and action in everyday professional life, a reality which is being increasingly shaped by artificial intelligence. Reading, learning, and practicing with this book and its online offering will reveal where people are superior to artificial linguistic intelligence and what this means for a career in a language profession.

Author / Editor information

ZHAW Applied Linguistics, ZHAW Winterthur, Switzerland.

Topics

  • Publicly Available

    Frontmatter

    I
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  • Publicly Available

    Inhalt

    V
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    Leitidee

    1
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    Zusammenspiel der Kapitel

    3
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    Zusammenspiel von Buch und Webseite

    5
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  • Teil I: Die Bühne unserer Sprachberufe nutzen
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    Einleitung

    7
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    I.1 Back Stage – Blick hinter die Kulissen

    11
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    I.2 Front Stage – Blick auf die Kulissen

    39
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    I.3 Performance – und Non-Performance

    61
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  • Teil II: Die Zukunft unserer Sprachberufe mitgestalten
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    Einleitung

    81
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    II.1 Sprache und Mensch

    85
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    II.2 Sprache und Maschine

    107
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    II.3 Sprache und Zukunft

    133
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    Und jetzt?

    155
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    Stichwortverzeichnis

    167
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    Literaturverzeichnis

    171
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Publishing information
Pages and Images/Illustrations in book
eBook published on:
September 20, 2021
eBook ISBN:
9783110748796
Pages and Images/Illustrations in book
Front matter:
6
Main content:
175
Illustrations:
7
Coloured Illustrations:
2
Tables:
16
https://doi.org/10.1515/9783110748796
eBook ISBN: 9783110748796
Keywords for this book
Applied linguistics; conscious practice; human and artificial intelligence; language professions
Audience(s) for this book
Lecturers and students of applied linguistics courses that prepare students for language professions
Downloaded on 23.4.2026 from https://www.degruyterbrill.com/document/doi/10.1515/9783110748796/html?lang=en
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