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book: Marktorientierte Unternehmensführung und Digitalisierung
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Marktorientierte Unternehmensführung und Digitalisierung

Management im digitalen Wandel
  • Dirk Lippold
Language: German
Published/Copyright: 2021
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About this book

This textbook looks at the interfaces between the functional and process areas that are very important in company management to show how digital transformation and market orientation can go hand in hand.
  • 325 Folien mit Abbildungen und Tabellen zum kostenlosen Download (www.dialog-lippold.de/ downloads; Kennwort: >Unternehmensführung<).

Author / Editor information

Prof. Dirk Lippold, HU Berlin, FOM Berlin, Germany.


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Publishing information
Pages and Images/Illustrations in book
eBook published on:
June 8, 2021
eBook ISBN:
9783110744200
Paperback published on:
June 8, 2021
Paperback ISBN:
9783110744071
Edition:
2., überarbeitete und erweiterte Auflage
Pages and Images/Illustrations in book
Front matter:
22
Main content:
584
Coloured Illustrations:
297
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