5 Case studies: Prime examples of the international subscription industry

Chapters in this book

1. Frontmatter I
2. Contents V
3. Preface IX
4. 1 Introduction 1
5. 2 Four basic types of subscriptions 8
6. 3 Customer behavior and subscription types 19
7. 4 Recommendations for developing subscription services 29
8. 5 Case studies: Prime examples of the international subscription industry 43
9. 6 Outlook 54
10. Key takeaways 55
11. About the authors 57
12. References 59
13. List of figures 63
14. Glossary 65
15. Index 67