10. The role of children in marketing, a state of the art: Applications in tourism marketing

Chapters in this book

1. Frontmatter I
2. Acknowledgements V
3. Contents VII
4. 1. Introduction 1
5. 2. Beyond KidZania: A new framework for identifying the potential impacts of resort mini-clubs 11
6. 3. “Adult only” hotels: Why are children excluded? 31
7. 4. Resort mini-clubs as tools for the long-term improvement of negative destination image 49
8. 5. World schooling: An emerging form of tourism 75
9. 6. Good holidays in children’s voices and drawings 91
10. 7. ReesLeisure and Winchester May Day Triathlon for Children 107
11. 8. Kid-friendly digital communication for hotels and service adaptation: Empirical evidence from family hotels 123
12. 9. Making memories: An empirical study of children’s enduring loyalty to holiday places 137
13. 10. The role of children in marketing, a state of the art: Applications in tourism marketing 157
14. 11. Conclusion 169
15. Contributors 175
16. List of figures 179
17. List of tables 181