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Darstellungsmuster in presseorientierten Unternehmensdiskursen zu automatisierten Fahrtechnologien
Diskurslinguistische Studien zur Innovationskommunikation
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Janika Jürgens
Language:
German
Published/Copyright:
2018
About this book
For the first time, this study examines the highly topical and controversial subject of autonomous driving from the perspective of discourse linguistic research. It examines whether there are specific patterns of presentation evident in press-oriented discourses on automated driving technologies and explores the potential impact of such patterns on their reception by audiences.
Author / Editor information
Janika Jürgens, Ludwig Maximilian University of Munich, Germany.
Supplementary Materials
Topics
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Frontmatter
I -
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Vorwort
V -
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Inhalt
VII -
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Abbildungsverzeichnis
XI -
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Tabellenverzeichnis
XII -
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1 Einführung
1 -
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2 Forschungsstand
6 -
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3 PR-Kommunikation von Automobilfirmen
28 -
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4 Linguistisch-theoretische Überlegungen und Entwicklung eines methodischen Zugriffs
58 -
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5 Das Untersuchungskorpus
89 -
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6 DIMEAN angewandt – Mehrdimensionale Korpusanalyse
100 -
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7 Zusammenfassung, Vergleich und Kontextualisierung der Gesamtergebnisse
188 -
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8 Ausblick
200 -
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9 Literaturverzeichnis
203 -
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10 Anhänge
221
Publishing information
Pages and Images/Illustrations in book
eBook published on:
July 23, 2018
eBook ISBN:
9783110591590
Hardcover published on:
July 23, 2018
Hardcover ISBN:
9783110588927
Pages and Images/Illustrations in book
Front matter:
12
Main content:
232
Illustrations:
28
Coloured Illustrations:
6
Tables:
15
Audience(s) for this book
(Discourse) Linguists, Germanists, Media and Communication Scientists, PR and Marketing Professionals, Libraries
Safety & product resources
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Manufacturer information:
Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
productsafety@degruyterbrill.com
