10 Media concentration
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Natascha Just
Abstract
This chapter starts with a brief introduction to major terms and definitions of concentration, its measurement, and its specific significance in communications markets. This is followed by a discussion of the substantive legal provisions for the governance of concentration and competition in communications markets and the shared responsibilities between the institutions that enforce them. Finally, it scrutinizes these terms and definitions as well as the handling of concentration in the light of technical, political, and economic developments that have substantially restructured the communications industries over the past two to three decades. These developments have put competition issues at the forefront of policy discourses and challenged the assessment and measurement of concentration in communications. In particular, they have raised significant questions regarding the adequacy of traditional enforcement practices, particularly in view of the convergence of communications industries, the increasing platformization of communications markets, and the proliferation of multi-sided businesses.
Abstract
This chapter starts with a brief introduction to major terms and definitions of concentration, its measurement, and its specific significance in communications markets. This is followed by a discussion of the substantive legal provisions for the governance of concentration and competition in communications markets and the shared responsibilities between the institutions that enforce them. Finally, it scrutinizes these terms and definitions as well as the handling of concentration in the light of technical, political, and economic developments that have substantially restructured the communications industries over the past two to three decades. These developments have put competition issues at the forefront of policy discourses and challenged the assessment and measurement of concentration in communications. In particular, they have raised significant questions regarding the adequacy of traditional enforcement practices, particularly in view of the convergence of communications industries, the increasing platformization of communications markets, and the proliferation of multi-sided businesses.
Chapters in this book
- Frontmatter I
- Preface to Handbooks of Communication Science series V
- Contents IX
- 1 Management and economics of media and communication – History and definition of the field 1
-
Section I – Theories
- 2 Industrial organization of media markets and competition policy 21
- 3 Approaches from strategic management: Resource-based view, knowledge-based view, and dynamic capability view 47
- 4 (New) Institutional media economics 69
- 5 Political economy 87
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Section II – Methods
- 6 Quantitative methods 109
- 7 Qualitative methods in media management research 129
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Section III – Key issues
- 8 Convergence 151
- 9 Content platforms 169
- 10 Media concentration 187
- 11 (Re)defining public service media from an economic perspective: Damned if they do, damned if they don’t 203
- 12 Innovation & creativity: Media as business and commons 223
- 13 Labour and risk in the media industries: Individual and organisational perspectives 241
- 14 Media and the economic cycle 261
- 15 Designing marketing models for media products 281
- 16 Branding: Media brands and brands as media 311
- 17 Transnational media and their management 333
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Section IV – Regional perspectives and peculiarities
- 18 North America 355
- 19 Latin America 365
- 20 Media management and economics research in Northern Europe 375
- 21 Southern Europe 393
- 22 Central and Eastern Europe 405
- 23 East Asia 417
- 24 Media management and economics research in China 427
- 25 Media economics in India: Traversing the Rubicon? 441
- 26 Australia and New Zealand 457
- 27 Media management scholarship and research: Emergence and trends of the discipline in Africa 469
-
Section V – Future
- 28 New media and the need for new analytical frameworks: Dual challenges to media economics and policy analysis 485
- Contributors 497
- Index 505
Chapters in this book
- Frontmatter I
- Preface to Handbooks of Communication Science series V
- Contents IX
- 1 Management and economics of media and communication – History and definition of the field 1
-
Section I – Theories
- 2 Industrial organization of media markets and competition policy 21
- 3 Approaches from strategic management: Resource-based view, knowledge-based view, and dynamic capability view 47
- 4 (New) Institutional media economics 69
- 5 Political economy 87
-
Section II – Methods
- 6 Quantitative methods 109
- 7 Qualitative methods in media management research 129
-
Section III – Key issues
- 8 Convergence 151
- 9 Content platforms 169
- 10 Media concentration 187
- 11 (Re)defining public service media from an economic perspective: Damned if they do, damned if they don’t 203
- 12 Innovation & creativity: Media as business and commons 223
- 13 Labour and risk in the media industries: Individual and organisational perspectives 241
- 14 Media and the economic cycle 261
- 15 Designing marketing models for media products 281
- 16 Branding: Media brands and brands as media 311
- 17 Transnational media and their management 333
-
Section IV – Regional perspectives and peculiarities
- 18 North America 355
- 19 Latin America 365
- 20 Media management and economics research in Northern Europe 375
- 21 Southern Europe 393
- 22 Central and Eastern Europe 405
- 23 East Asia 417
- 24 Media management and economics research in China 427
- 25 Media economics in India: Traversing the Rubicon? 441
- 26 Australia and New Zealand 457
- 27 Media management scholarship and research: Emergence and trends of the discipline in Africa 469
-
Section V – Future
- 28 New media and the need for new analytical frameworks: Dual challenges to media economics and policy analysis 485
- Contributors 497
- Index 505
