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book: Instrumente des strategischen Managements
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Instrumente des strategischen Managements

Grundlagen und Anwendung
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Language: German
Published/Copyright: 2020
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De Gruyter Studium

About this book

The textbook presents the essential tools of strategic management. For each tool, it explains the development and theoretical background, and describes its advantages and disadvantages. The third edition includes newly added tools, such as the business model canvas, trend analyses, and key performance indicators. It discusses the overall impact of digitalization on strategic development.

  • Übersichtliche und kritische Erklärung von neuen und klassischen Strategieinstrumenten
  • Praxisorientierte Schritt-für-Schritt-Anleitung für einzelne Strategieinstrumente
  • Darstellung der Konsequenzen der Digitalisierung auf Strategieinstrumente

Author / Editor information

Herbert Paul, Hochschule Mainz; Volrad Wollny, Hochschule Mainz

Topics

  • Publicly Available

    Frontmatter

    I
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    Vorwort zur dritten Auflage

    V
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    Inhalt

    VII
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    1. Der strategische Managementprozess

    1
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    2. Strategieinstrumente

    19
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    3. Allgemeine Instrumente

    35
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    4. Die SWOT-Analyse als methodischer Rahmen

    69
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    5. Analyse der Unternehmensumwelt

    91
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    6. Analyse des Unternehmens

    173
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    7. Instrumente zur Strategieentwicklung und -auswahl

    203
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    8. Instrumente zur strategischen Innovation

    333
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    9. Instrumente zur Strategieumsetzung

    363
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    Literatur

    419
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    Abkürzungsverzeichnis

    443
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    Abbildungsverzeichnis

    445
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    Tabellenverzeichnis

    449
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    Register

    451
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Publishing information
Pages and Images/Illustrations in book
eBook published on:
June 22, 2020
eBook ISBN:
9783110579567
Edition:
3rd revised edition
Pages and Images/Illustrations in book
Front matter:
9
Main content:
452
Coloured Illustrations:
84
Tables:
50
https://doi.org/10.1515/9783110579567
eBook ISBN: 9783110579567
Keywords for this book
BCG matrix; EFQM model; SWOT analysis; VRIO framework
Audience(s) for this book
Studierende der Wirtschaftswissenschaften
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