Introduction

Chapters in this book

1. Frontmatter I
2. Contents VII
3. Acknowledgements VIII
4. Introduction 1
5. 1. Early 1919 – Reforms to save the nation 27
6. 2. May 4, 1919 – Rumors and conspiracy theories 59
7. 3. Late 1919 – Marketing with the “New Culture Movement” 91
8. 4. The 1920s and 1930s – The limits of the New Culture Movement 130
9. 5. 1919 to 2016 – Canonizing a buzzword 156
10. Conclusion 195
11. Glossary of Terms 203
12. Bibliography 205
13. Index 248