Machineries of Persuasion
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About this book
Over the last two decades, public diplomacy has become a central area of research within Cold War studies. Yet, this field has been dominated by studies of the United States' soft power practices. However, the so-called 'cultural dimension' of the Cold war was a much more multifaceted phenomenon. Little attention has been paid to European actors' efforts to safeguard a wide range of strategic and political interests by seducing foreign publics.
This book includes a series of works which examine the soft power techniques used by various European players to create a climate of public opinion overseas which favored their interests in the Cold war context.
This is a relevant book for three reasons. First, it contains a wide variety of case studies, including Western and Eastern, democratic and authoritarian, and core and peripheral European countries. Second, it pays attention to little studied instruments of public diplomacy such as song contests, sport events, tourism and international solidarity campaigns. Third, it not only concentrates on public diplomacy programs deployed by governments, but also on the role played by some non-official actors in the cultural Cold War in Europe
Author / Editor information
Óscar J. Martín García, Universidad de La Laguna
Rosa Magnusdottir, Aarhus University
Reviews
"Anders als die meisten Studien zu diesem Themenkomplex analysieren die in dem Sammelband versammelten Autoren public diplomacy jedoch nicht aus der Perspektive des Ost-West-Antagonismus beziehungsweise des Ideologiewettstreits der beiden Supermächte, sondern rücken Europa – und zwar auf beiden Seiten des Eisernen Vorhangs – in den Mittelpunkt ihrer Beiträge, indem sie es vom Objekt zum Subjekt, zum Handelnden werden lassen."
Stefan Fröhlich in: FAZ (23.09.2019), https://www.faz.net/aktuell/politik/politische-buecher/imagepflege-16399489.html
Topics
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Frontmatter
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Table of Contents
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Machineries of Persuasion: European Soft Power and Public Diplomacy during the Cold War
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A “Many-Coloured Prism”: Exhibiting Polish National Identities in Cold War Britain
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Selling a Dictatorship on the Stage: “Festivales de España” as a Tool of Spanish Public Diplomacy during the 1960s and 1970s
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Playing to Win: The Moscow Olympics and the Augmentation of Soviet Soft Power during the Brezhnev Era, 1975–1980
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Resetting the Relevance of the Berlin Wall. German Public Diplomacies on the African Continent During the Cold War
85 -
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Youth Brigadiers at the Railway – Personal Perspectives on Tito’s Yugoslavia in the Making
105 -
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“Fighting for Peace is Everyone’s Job”: The Independent Peace Movement in the USSR and the Soviet View of Public Diplomacy in the 1980s
121 -
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Next Stop Soviet: People to People Diplomacy during Glasnost
147 -
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The Eurovision Song Contest as Cultural Diplomacy during the Cold War: Transmitting Western Attractiveness
171 -
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“On a Scooter Journey to the Zone Border”. Danish Tourists in West Germany in the 1950s and 1960s
191 -
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Bibliography
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