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book: Standortmarketing
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Standortmarketing

Language: German
Published/Copyright: 2000
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Forum Marketing und Management

Topics

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    Frontmatter

    I
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    Vorwort

    VII
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    Inhaltsübersicht

    IX
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    1. Internationaler Wettbewerb der Wirtschaftsstandorte

    1
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    2. Standortentscheidungen der Standortnachfrager

    13
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    3. Standortmarketing-Konzept für Standortanbieter

    55
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    4. Standortanalyse

    72
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    5. Normatives Standortmanagement

    95
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    6. Strategisches Standortmanagement

    114
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    7. Operatives Standortmanagement

    135
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    Literaturverzeichnis

    154
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    Stichwortverzeichnis

    160
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    Backmatter

    163
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Publishing information
Pages and Images/Illustrations in book
eBook published on:
September 12, 2016
eBook ISBN:
9783110503982
Hardcover published on:
January 1, 2000
Hardcover ISBN:
9783828201255
Edition:
Reprint 2016
Pages and Images/Illustrations in book
Front matter:
10
Main content:
161
Illustrations:
47
https://doi.org/10.1515/9783110503982
eBook ISBN: 9783110503982
Hardcover ISBN: 9783828201255
Keywords for this book
Marketing; Standort
Safety & product resources
Manufacturer information:
Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
productsafety@degruyterbrill.com
Downloaded on 29.4.2026 from https://www.degruyterbrill.com/document/doi/10.1515/9783110503982/html?lang=en
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