Praxishandbuch Bibliotheks- und Informationsmarketing

The future viability of libraries and information establishments depends to a very great extent on their ability to anticipate social, political, economic and technological developments, and so to position themselves within the context of the cultural and educational landscape with innovative service concepts. The intention of the handbook is to apply current marketing strategies and methods to libraries and information institutions from a systematic perspective, so that they are practically relevant and theoretically sound.

• The first comprehensive handbook to systematically apply marketing strategies, concepts, and methods to libraries and information service providers.
• A guide to integrated profile and brand management from a marketing perspective.
• Provides practically relevant and theoretically sound marketing tools.
  

Ursula Georgy, Fachhochschule Köln, Fakultät für Informations- und Kommunikationswissenschaften, Köln, Germany; Frauke Schade, Hochschule für Angewandte Wissenschaften Hamburg, Fakultät DMI/Department Information, Hamburg, Germany.