The role of metaphor scenarios in disease management discourses: Foot and mouth disease and avian influenza

Chapters in this book

1. Frontmatter I
2. Table of contents V
3. List of contributors VII
4. Introduction 1
5. Part I: Metaphor and metonymy: Fundamental issues
6. Methodological issues in conceptual metaphor theory 23
7. The structure of metaphor and idiom semantics (a cognitive approach) 41
8. Why focus on target domains? The importance of domain knowledge in children’s understanding of metaphors 63
9. Salience and the conventionality of metonymies 85
10. Part II: Metaphor and metonymy: Usage-based investigations
11. The role of metaphor scenarios in disease management discourses: Foot and mouth disease and avian influenza 115
12. “Overt” vs. “covert” cultural variance in metaphor usage: ‘Europe’ vs. Malta and the EU-membership debate 143
13. Examining conceptual metaphor models through lexical frequency patterns: A case study of U.S. presidential speeches 167
14. Metaphor, constructional ambiguity and the causative resultatives 185
15. Part III: Conceptual blending
16. Conceptual blending, relevance and novel N+N-compounds 219
17. Blending and creativity in metaphorical compounds: A diachronic investigation 247
18. Reference points in adjective-noun conceptual integration networks 269
19. Conceptual blending, evaluation and common ground: George W. Bush and Saddam as friend or foe? 291
20. Index. 311