Chapter 9. There’s no business like show business: the marketing of performance

Chapters in this book

1. Frontmatter I
2. Contents VII
3. Introduction. A semiotician at the circus 1
4. Chapter 1. The production of circus space 11
5. Chapter 2. The time of the circus. Cognitive and emotional dimensions of acrobatics and other circus acts 21
6. Chapter 3. In what sense is a circus animal performing? 44
7. Chapter 4. Horses’ feathers: from tacit knowledge to circus metaphors 55
8. Chapter 5. Circus and cycles 68
9. Chapter 6. The pyramid and the wheel: the visual discourse of circus acrobatics 82
10. Chapter 7. The logic of clown faces 103
11. Chapter 8. Incident, accident, failure: life and death at the circus 120
12. Chapter 9. There’s no business like show business: the marketing of performance 149
13. Chapter 10. The researcher as spectator: the pragmatics of circus performances 162
14. Conclusion. Circus in perspective 177
15. Backmatter 185