5. Pragmatics East and West: Similar or different?

Chapters in this book

1. Frontmatter I
2. Table of Contents XI
3. Introduction 1
4. I. Contrastive, Cross-cultural and Intercultural Pragmatics
5. 1. Cultural scripts and intercultural communication 43
6. 2. Compliment and compliment response research: A cross-cultural survey 79
7. 3. Telephone conversation openings across languages, cultures and settings 103
8. 4. Intercultural (im)politeness and the micro-macro issue 139
9. 5. Pragmatics East and West: Similar or different? 167
10. 6. Intercultural competence and pragmatics research: Examining the interface through studies of intercultural business discourse 189
11. II. Interlanguage Pragmatics
12. 7. Exploring the pragmatics of interlanguage pragmatics: Definition by design 219
13. 8. Theoretical and methodological approaches in interlanguage pragmatics 261
14. 9. Pragmatic challenges for second language learners 287
15. 10. The acquisition of terms of address in a second language 309
16. 11. Longitudinal studies in interlanguage pragmatics 333
17. 12. The Pragmatics of English as a lingua franca 363
18. III. Teaching and Testing of Second/Foreign Language Pragmatics
19. 13. Assessing learnability in second language pragmatics 391
20. 14. The teaching of speech acts in second and foreign language instructional contexts 423
21. 15. Correcting others and self-correcting in business and professional discourse and textbooks. 443
22. 16. Testing interlanguage pragmatic knowledge 467
23. IV. Pragmatics in Corporate Culture Communication
24. 17. Pragmatics and research into corporate communication 489
25. 18. Credibility in corporate discourse 513
26. 19. Corporate crisis communication across cultures 543
27. 20. The pragmatics of Corporate Social Responsibility (CSR) across cultures 571
28. 21. Corporate culture in a global age: Starbucks’ “Social Responsibility” and the merging of corporate and personal interests 597
29. Backmatter 629