Emotion gestalten

STRATEGIES AND METHODS FOR THE DESIGNER

A firm’s brands, products, and market entry communicate a wealth of emotions. Emotionally targeted communication and design are a challenge for firms and designers. This book gives them a way to overcome their insecurity based on the latest findings of research, particularly in the neurosciences and psychology. The “emotion grid” and “design elements” tools aid practical implementation of fundamental design components (form, color, materials).

• Fills a need in the market, providing professional tools for influencing emotions
• Includes a foldable poster for “emotion grid” tool
• With example product analyses

Mareike Roth: Strategy Manager, Oliver Saiz: Creative Manager,
Dozenten und Inhaber des Designbüros „hoch E“: www.hoch-e.com