Crowd Design
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Florian Alexander Schmidt
About this book
The digital revolution is interwoven with the promise to empower the user. Yet, the rise of centralised, commercial platforms for crowdsourced work questions the validity of this narrative. In Crowd-Design, Florian Alexander Schmidt analyses the workings and the rhetoric of crowdsourced work platforms by comparing the way they address the masses today with historic notions of the crowd. The utopian concepts of early online collaboration are taken as a vantage point from which to view and critique current and, at times, dystopian applications of crowdsourced work. The study is focused on the crowdsourcing of design tasks, but these specific applications are used to examine the design of the more general mechanisms employed by the platform providers to motivate and control the crowds.
Crowd-Design is as much about the crowdsourcing of design as it is about the design of crowdsourcing.
- Examines the crowdsourcing of design as well as the design of crowdsourcing
- Uncovers the underlying mechanisms
Author / Editor information
Florian Alexander Schmidt, Professor for Conceptual Design and Media Theory at University of Applied Sciences HTW Dresden
Supplementary Materials
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Frontmatter
001 -
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Contents
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Foreword BIRD
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About the Book
009 -
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Introduction: Coming to Terms with Crowdsourcing
015 -
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Chapter One: The Reinvention of the Crowd
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Chapter Two: Early Concepts of Online Collaboration
069 -
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Chapter Three: The Design of Crowdsourcing
111 -
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Chapter Four: The Crowdsourcing of Design
163 -
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Conclusion: Towards an Ethics of Creative Crowdwork
211 -
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The Author
237 -
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Acknowledgments
238 -
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Bibliography
239
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Manufacturer information:
Im Westfeld 8
CH-4055 Basel
Switzerland
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EU responsible person:
Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
