4. Making Political Communication Effective

Chapters in this book

1. Frontmatter i
2. Contents vii
3. Acknowledgments xi
4. 1. Political Communication in Action 1
5. 2. Defining Political Communication 15
6. 3. The Tools of Political Persuasion 39
7. 4. Making Political Communication Effective 67
8. 5. Political Issues 83
9. 6. Political Research and Communication Planning 105
10. 7. Political Speeches 135
11. 8. Political Advertising and Television 157
12. 9. Political Communication in the Internet Age 187
13. 10. Communicating Through the News Media 213
14. 11. Communication in an Age of Partisanship 239
15. 12. Crisis Communication 251
16. 13. The Ethical Line in Political Communication 267
17. Suggested Readings 283
18. Index 287
19. About the Book 305