Chapter 4. Buyer–Seller Loyalty and the Limits of Corporate Branding

Chapters in this book

1. Frontmatter i
2. Contents v
3. List of Figures vi
4. Acknowledgements vii
5. Introduction 1
6. Part I. Economic Regulation and Formalization
7. Introduction 27
8. Chapter 1. Extralegal Marketplaces: Past, Present and Future 31
9. Chapter 2. Commercial Infrastructure, Spatial Regulation and Situated Economic Ethics 70
10. Chapter 3. Economic Personhood at the Crossroads of Self-Account Entrepreneurship and Social Interdependencies 96
11. Part II. Traders and Multinationals
12. Introduction 115
13. Chapter 4. Buyer–Seller Loyalty and the Limits of Corporate Branding 119
14. Chapter 5. Disrupted Mobile-Phone Supply Chains: Disputes over Circulation and Ownership 144
15. Part III. Wealth-in-People
16. Introduction 161
17. Chapter 6. The Enmeshment of Commercial and Ritual Cycles: The China Connection of the Fiesta De Jesús Del Gran Poder 163
18. Chapter 7. Claiming to ‘Belong In’: Gifting and Sharing Amidst Growing Economic Inequality 185
19. Conclusion 199
20. References 203
21. Index 223