Chapter Twelve. Advertising and Publicity

Chapters in this book

1. Frontmatter i
2. Contents v
3. Maps and Illustrations vii
4. Foreword ix
5. Preface xi
6. Acknowledgements xv
7. Introduction Auctions and Auction Houses in England: a brief history 1
8. Chapter One. The Beginning 11
9. Chapter Two. Horne Lane Sale Yards, Bedford 20
10. Chapter Three. 10 Lime Street, Bedford 27
11. Chapter Four. The Sale Rooms, Lime Street, Bedford 37
12. Chapter Five. 6 Dame Alice Street, Bedford 42
13. Chapter Six 58 St Loyes Street, Bedford 53
14. Chapter Seven 26 Newnham Street, Bedford 57
15. Chapter Eight. Baldock and the A1 Offices 61
16. Chapter Nine. Property Auction Sales 65
17. Chapter Ten. Surveys 72
18. Chapter Eleven. Lettings and Property Management 76
19. Chapter Twelve. Advertising and Publicity 84
20. Chapter Thirteen. Fun and Games 92
21. Chapter Fourteen. Ministry of Supply Sales, Peacock, Merry and Swaffield 97
22. Chapter Fifteen. The Egg Packing Station, Bedford 103
23. Chapter Sixteen. The Rutland Road Store, Bedford 105
24. Chapter Seventeen. 121–123 Midland Road, Bedford, Bartle Potter & Son 106
25. Chapter Eighteen. The Surveyors 1921 Club 108
26. Chapter Nineteen. W. & H. Peacock Reborn 111
27. Appendix 1 Compilation of the Property Auction Records, 1902–1988 113
28. Appendix 2 Property Auction Records, 1902–1988
29. Introduction 115
30. Chapter 1 315
31. Works Cited 421
32. Index of Personal Names 427
33. Index of Places 437
34. Subject Index 447