Chapter 10 Nation Branding: A Twenty-First Century Tradition A Twenty-First Century Tradition

Chapters in this book

1. Frontmatter i
2. Contents v
3. Illustrations viii
4. Acknowledgments ix
5. Introduction: Beyond Marketing and Diplomacy: Exploring the Historical Origins of Nation Branding 1
6. Part I BRANDING THE NATION AND SELLING THE STATE: CASE STUDIES
7. Chapter 1 Nation Branding Amid Civil War Publishing US Foreign Policy Documents to Define and Defend the Republic, 1861–66 29
8. Chapter 2 From the Moralizing Appeal for Patriotic Consumption to Nation Branding: Austria and Switzerland 52
9. Chapter 3 Branding Internationalism: Displaying Art and International Cooperation in the Interwar Period 79
10. Chapter 4 High Culture to the Rescue: Japan’s Nation Branding in the United States, 1934–40 101
11. Chapter 5 All Publicity Is Good Publicity? Advertising, Public Relations, and the Branding of Spain in the United Kingdom, 1945–69 124
12. Chapter 6 The Art of Branding: Rethinking American Cultural Diplomacy during the Cold War 149
13. Chapter 7 Suriname: Nation Building and Nation Branding in a Postcolonial State, 1945–2015 173
14. Chapter 8 A New Brand for Postcomm unist Europe 197
15. Part II PROMISES AND CHALLENGES OF NATION BRANDING: COMMENTARIES ON CASE STUDIES
16. Chapter 9 Historicizing the Relationship between Nation Branding and Public Diplomacy 221
17. Chapter 10 Nation Branding: A Twenty-First Century Tradition A Twenty-First Century Tradition 231
18. Chapter 11 The History of Nation Branding and Nation Branding as History 243
19. Annotated Sources
20. Preface: The Diversity of Primary Sources and the Concept of Nation Branding 255
21. I Introduction to Baron Dan Inō, “The Japanese People and their Gardens” (1935) 257
22. II Images from the 1935–36 International Exhibition of Chinese Art in London 266
23. III A Memorandum on the Advancing American Art Fiasco of 1947 274
24. Index 281