Chapter
Publicly Available
Contents
-
Jennifer Adese
Chapters in this book
- Front Matter i
- Contents vii
- Preface ix
- Introduction 1
- Aboriginal, Aboriginality, Aboriginalism, Aboriginalization: What’s in a Word? 33
- Aboriginalized Multiculturalism™: Canada’s Olympic National Brand 71
- Selling Aboriginal Experiences and Authenticity: Canadian and Aboriginal Tourism 109
- Marketing Aboriginality and the Branding of Place: The Case of Vancouver International Airport 141
- Thoughts on the End of Aboriginalization and the Turn to Indigenization 177
- Notes 195
- Bibliography 225
- Index 247
Chapters in this book
- Front Matter i
- Contents vii
- Preface ix
- Introduction 1
- Aboriginal, Aboriginality, Aboriginalism, Aboriginalization: What’s in a Word? 33
- Aboriginalized Multiculturalism™: Canada’s Olympic National Brand 71
- Selling Aboriginal Experiences and Authenticity: Canadian and Aboriginal Tourism 109
- Marketing Aboriginality and the Branding of Place: The Case of Vancouver International Airport 141
- Thoughts on the End of Aboriginalization and the Turn to Indigenization 177
- Notes 195
- Bibliography 225
- Index 247
