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Mark Bartholomew
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Chapters in this book
- Frontmatter i
- Contents vii
- Introduction 1
- 1. Advertising on Trial 9
- 2. Colonizing New Advertising Spaces 27
- 3. The New Market Research 63
- 4. From Market Share to Mindshare 91
- 5. Sellebrity 123
- 6. Stopping Adcreep 157
- Acknowledgments 187
- Notes 189
- Index 229
Chapters in this book
- Frontmatter i
- Contents vii
- Introduction 1
- 1. Advertising on Trial 9
- 2. Colonizing New Advertising Spaces 27
- 3. The New Market Research 63
- 4. From Market Share to Mindshare 91
- 5. Sellebrity 123
- 6. Stopping Adcreep 157
- Acknowledgments 187
- Notes 189
- Index 229
