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Using AI in Marketing
An Introduction
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Greg Kihlstrom
Language:
English
Published/Copyright:
2024
About this book
In today's dynamic marketing landscape, artificial intelligence (AI) stands at the forefront of innovation, offering unprecedented opportunities for marketers. This book enables marketing professionals to harness the power of AI, featuring in-depth discussions on key topics such as generative AI, personalized customer experiences, team and workflow augmentation, and data analysis optimization. It is divided into four parts, each addressing a different aspect of AI and marketing. Part I covers the fundamentals of AI in marketing, including machine learning and generative AI. Part II explores growth areas for marketing and AI, using generative AI and customer journey personalization. Part III goes into detail about how to use AI, particularly generative AI tools, to enhance the marketing function. Part IV is about integration and optimization, providing insights on when and where to invest in AI and how to prepare your team for an AI-driven marketing future.
Author / Editor information
Greg Kihlström is a best-selling author, speaker, and entrepreneur, and serves as a consultant to top companies on marketing technology, marketing operations, customer experience, and digital transformation initiatives.
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Part I: Exploring AI and Marketing
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Part II: Growth Areas for Marketing and AI
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Part III: Practical Examples
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Part IV: Integration and Optimization of AI and Marketing
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Publishing information
Pages and Images/Illustrations in book
eBook published on:
July 22, 2024
eBook ISBN:
9781501519765
Paperback published on:
July 8, 2024
Paperback ISBN:
9781501522796
Pages and Images/Illustrations in book
Main content:
136
Keywords for this book
AI in Marketing; Generative AI; Personalized Marketing; Marketing Automation; UX; Data Analysis; Predictive Analytics; ChatGPT; Gemini
Safety & product resources
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Manufacturer information:
Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
productsafety@degruyterbrill.com
