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Media Figure

  • Brian Massumi
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The Personality of Power
This chapter is in the book The Personality of Power
© 2025 Duke University Press, Durham, USA

© 2025 Duke University Press, Durham, USA

Chapters in this book

  1. Frontmatter i
  2. Contents v
  3. Part 1. Trumping the Personality of Power
  4. The “F”-Word 1
  5. This Book 3
  6. The Decline and Rise of the Personality of Power 5
  7. Who Decides? 10
  8. Collective Individuation 12
  9. Beyond the Interpersonal 14
  10. Accidents of Persons 15
  11. Media Figure, Distributed Event 18
  12. Along Comes Trump 19
  13. Miraculation 23
  14. Are You an Act? 27
  15. The Reign of the Self-Knockoff 30
  16. Ornamental Masculinity 32
  17. Affective Adjunction 37
  18. License 38
  19. Man-Standard, Standard Man 41
  20. Becoming-Away from Man 46
  21. Freedom 48
  22. Deciding in the Exception 50
  23. Fringe Fluidity 54
  24. Rallying Affect 57
  25. Conditions for War 60
  26. Free Indirect Discourse 61
  27. The Expansive Collapse of the First Person 63
  28. The Storm of Unknowing 67
  29. Trump Machine 70
  30. Part 2. Multiple Persons in Joint Possession
  31. Personhood Revisited 74
  32. The Piety of the Personal 75
  33. An Individual Is a Wave 78
  34. Character 81
  35. Society All the Way Up (and Down) 84
  36. Common Likeness, Reconsidered 85
  37. A Person Is a General Idea 86
  38. Index and Event 87
  39. Word and Event 88
  40. Genetic Element, Abductive Impingement 88
  41. Machinic Synthesis 90
  42. Spanning the General 90
  43. Levels 92
  44. Collective Singular 93
  45. An Idea Is a Little Person 94
  46. Class-Naming the Collective Singular 94
  47. Corporate Persons 95
  48. Multiple Persons in Joint Possession 97
  49. My Non-I 98
  50. Strange Intruders 101
  51. Thought the Thinker 102
  52. Commind 103
  53. Recap 106
  54. Why? 110
  55. Part 3. The Full Body and I
  56. The Full Body Retooled 111
  57. Figuring the Full Body 113
  58. Schizzing the Structure of Society 114
  59. Point-Sign 117
  60. Umbral Union 119
  61. Body Matter 122
  62. Individual and Person 124
  63. Micrologic and Amplification 126
  64. Individualization 127
  65. Scale and Dimension 130
  66. Dividuation 131
  67. Overcoding 132
  68. Figural, Figurative, Figure 133
  69. Affect and Intensities 134
  70. Emotion 137
  71. Signed, Affect 139
  72. Resonating Chamber 141
  73. Adjunction/Induction 141
  74. Differential Attunement 142
  75. Media Figure 143
  76. The Man-Standard Again (and Again) 143
  77. The Personification of Capital 144
  78. Recap 145
  79. Why? 146
  80. Part 4. Error Incarnate
  81. The Personification of Capital, Reflux 148
  82. Error Incarnate 161
  83. The Literal 165
  84. Optive Matter 168
  85. Perspective 170
  86. Recap 173
  87. Why? 174
  88. Part. 5 The Regime of Reaction
  89. Passion and Reaction 175
  90. Adequate Ideas 178
  91. From the Singular to the Singular-Universal 182
  92. Uses and Abuses of the General 185
  93. The Sting of the Normal 191
  94. The Politics of Logic 192
  95. The Logico-Politics of Resemblance 194
  96. Signs Behaving Badly 197
  97. The Understory: The Belief from Below 199
  98. Conspiracy Brewing 203
  99. Desire 204
  100. Generalization upon Generalization, Belief upon Belief 205
  101. Vague Presences 206
  102. Association Unbound 209
  103. Note on the Imagination 212
  104. Belief Trumps Intent 214
  105. Modes of Capture 216
  106. Accidents of Persons Predisposed 219
  107. The Pathic Is the Pivot 222
  108. Faciality 225
  109. Ressentiment 231
  110. Fascisizing Tendencies 235
  111. Micro-fascisms 239
  112. A Turning Point? 242
  113. Fascism Proper 245
  114. Diagnosing 249
  115. Ur-Fascism and the Question of Typology 252
  116. The Economization of Hate 260
  117. Stupidity 265
  118. Flash Agents 269
  119. Relay Agents 271
  120. Belief in the Event 273
  121. Postscript. Distinctions of Distinction: For a Logic of Mutual Inclusion
  122. Identity 274
  123. Distinctions of Distinction 277
  124. Modal Distinction 278
  125. Real Distinction 282
  126. Umbral Union 286
  127. Mutual Inclusion 291
  128. Modal Metaphysics 292
  129. Formal Distinction 294
  130. Duality without Dualism 296
  131. Strategic Abstract Generalism 297
  132. Bibliography 301
  133. Index 317
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