Chapter 3. Ten Myths about Ethnography

Chapters in this book

1. Frontmatter i
2. Contents vii
3. Acknowledgments xi
4. Foreword xiii
5. Chapter 1. Why This Handbook? 1
6. Chapter 2. Three Brief Histories 13
7. Chapter 3. Ten Myths about Ethnography 29
8. Chapter 4. Research Design and Preparation 52
9. Chapter 5. Participant Observation in Virtual Worlds 65
10. Chapter 6. Interviews and Virtual Worlds Research 92
11. Chapter 7. Other Data Collection Methods for Virtual Worlds Research 113
12. Chapter 8. Ethics 129
13. Chapter 9. Human Subjects Clearance and Institutional Review Boards 151
14. Chapter 10. Data Analysis 159
15. Chapter 11. Writing Up, Presenting, and Publishing Ethnographic Research 182
16. Chapter 12. Conclusion: Arrivals and New Departures 196
17. References 201
18. Index 223