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Princeton University Press

book: A General Theory of Visual Culture
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A General Theory of Visual Culture

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Language: English
Published/Copyright: 2022

About this book

What is cultural about vision--or visual about culture? In this ambitious book, Whitney Davis provides new answers to these difficult and important questions by presenting an original framework for understanding visual culture. Grounded in the theoretical traditions of art history, A General Theory of Visual Culture argues that, in a fully consolidated visual culture, artifacts and pictures have been made to be seen in a certain way; what Davis calls "visuality" is the visual perspective from which certain culturally constituted aspects of artifacts and pictures are visible to informed viewers. In this book, Davis provides a systematic analysis of visuality and describes how it comes into being as a historical form of vision.

Expansive in scope, A General Theory of Visual Culture draws on art history, aesthetics, the psychology of perception, the philosophy of reference, and vision science, as well as visual-cultural studies in history, sociology, and anthropology. It provides penetrating new definitions of form, style, and iconography, and draws important and sometimes surprising conclusions (for example, that vision does not always attain to visual culture, and that visual culture is not always wholly visible). The book uses examples from a variety of cultural traditions, from prehistory to the twentieth century, to support a theory designed to apply to all human traditions of making artifacts and pictures--that is, to visual culture as a worldwide phenomenon.

Author / Editor information

Whitney Davis is the George C. and Helen N. Pardee Professor of History of Art at the University of California, Berkeley. He is the author of many books, most recently Replications: Archaeology, Art History, Psychoanalysis and Queer Beauty: Sexuality and Aesthetics from Winckelmann to Freud and Beyond.

Reviews

"[A] magnificent book. This is an ambitious and fascinating work, one that offers a novel perspective on the intertwined projects of art history and visual culture. The sheer scope of the book and the detailed, methodical argument are simply too broad and too detailed to adequately summarize here."---Brian Kane, Art Bulletin --- "Davis's project to develop a general theory of visual culture is a necessary and urgent one."---Derval Tubridy, Visual Culture --- "[Q]uirky and ambitious." --- "Along with David Summers's Real Spaces, Whitney Davis's General Theory of Visual Culture is one of the most ambitious and potentially foundational books on art history in recent decades. . . . As conceptual reorganization of art history's fundamental terms of engagement with objects, the book is exemplary, and it is difficult to imagine a reader who is engaged with the discipline for whom this book is optional reading."---Jim Elkins, CAA Reviews --- "Winner of the 2012 Susanne K. Langer Award for Outstanding Scholarship in the Ecology of Symbolic Form, Media Ecology Association"

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  • PART ONE The Successions of Visual Culture
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  • PART TWO What Is Cultural about Vision?
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Publishing information
Pages and Images/Illustrations in book
eBook published on:
June 1, 2022
eBook ISBN:
9781400836437
Pages and Images/Illustrations in book
Downloaded on 22.4.2026 from https://www.degruyterbrill.com/document/doi/10.1515/9781400836437/html
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