1. The Roots Of Commercialization

Chapters in this book

1. Frontmatter i
2. Contents v
3. Preface vii
4. 1. The Roots Of Commercialization 1
5. 2. Avoiding Bias 18
6. 3. Athletics 35
7. 4. Scientific Research 57
8. 5. Education 79
9. 6. The Benefits And Costs Of Commercialization 99
10. 7. Reforming Athletics 122
11. 8. Protecting The Integrity Of Research 139
12. 9. Preserving Educational Values 157
13. 10. Living Up To The Rules 185
14. 11. Seizing The Moment 199
15. Notes 209
16. Index 227