Chapter Six. Commercial Connections

Chapters in this book

1. Frontmatter i
2. Contents vii
3. Preface ix
4. Chapter One. Introduction 1
5. Chapter Two. The Student as Athlete 16
6. Chapter Three. Gender Equity I: Equal Opportunity for Athletes 54
7. Chapter Four. Gender Equity II: Equal Pay for Coaches 74
8. Chapter Five. The Media: Commercialization and Stratification 90
9. Chapter Six. Commercial Connections 125
10. Chapter Seven. The Bottom Line: Deficit or Surplus? 149
11. Chapter Eight. The NCAA: Managing the System 173
12. Chapter Nine. Whither Big-Time College Sports? Reform and the Future 188
13. Notes 207
14. Index 245