Conclusion: From ‘Harry Potter’ to ‘Wizarding World’

Chapters in this book

1. Frontmatter i
2. Contents v
3. Acknowledgements vi
4. Notes on the Text vii
5. Preface viii
6. Introduction: Beyond the Page and Screen 1
7. 1 J. K. Rowling: From Author to Authority 19
8. 2 Pottermore: Transmedia Brand Management and Digital Publishing 45
9. 3 The ‘Wizarding World’ Theme Parks: Fantasy Absolutely Reproduced 69
10. 4 The WB Studio Tour: Negotiating Authenticity and Prestige 98
11. 5 Fantastic Beasts: A Corporate Beast? 126
12. 6 Harry Potter and the Cursed Child: Staging a Sequel 156
13. Conclusion: From ‘Harry Potter’ to ‘Wizarding World’ 185
14. Bibliography 193
15. Index 215