15. Probing Subjective Culture

Chapters in this book

1. Frontmatter I
2. Contents V
3. Foreword IX
4. 1. An Overview of the Past Decade 1
5. A. RETHINKING DEVELOPMENT THEORY AND STRATEGY
6. 2. Development and Mass Communication— A Re-Examination 15
7. 3. The Changing Vision of Modernization and Development 31
8. B. FOUR PATHS TO DEVELOPMENT
9. 4. The Comilla Experience in Bangladesh— My Lessons in Communication 65
10. 5. The Needle and the Ax—Communication and Development in a Korean Village 83
11. 6. Development Change and Communication in India 98
12. 7. Group Communication and Development in Mainland China—The Functions of Social Pressure 119
13. C. THE CHALLENGE OF RURAL DEVELOPMENT
14. 8. Communication Approaches in Rural Development 149
15. 9. Communication for Agricultural Development 163
16. D. RESEARCH ISSUES OF DEVELOPMENT COMMUNICATION
17. 10. Communication and Development in Southeast Asia, 1964-1974 189
18. 11. Where Are We in Understanding the Diffusion of Innovations ? 204
19. 12. Research Priorities in Development Communication 226
20. E. CULTURAL CONTEXTS
21. 13. Western, Asian, or Global Models of Development —The Effect of the Transference of Models on the Development of Asian Societies 239
22. 14. Global Instantaneousness and Instant Globalism— The Significance of Popular Culture in Developing Countries 253
23. 15. Probing Subjective Culture 262
24. F. RETROSPECT AND PROSPECT
25. 16. Technology, Communication, and Change 285
26. 17. The Future of World Politics and Society 302
27. 18. Information Technology and Resources for Growth 319
28. 19. "Human Needs" and "Outer Limits"—Toward a New Planetary Bargain 331
29. 20. Looking Forward 340
30. The Contributors 345
31. Literature Cited 351
32. Index 365
33. About the Editors 373