Chapter
Licensed
Unlicensed Requires Authentication

Notes

View more publications by Duke University Press
A Discontented Diaspora
This chapter is in the book A Discontented Diaspora
NotesPreface and Acknowledgments∞.Patai, ‘‘Minority Status.’’Prologue∞.Museu Virtual Memória da Propaganda, www.memoriadapropaganda.org.br/.In 1977 Japanese technology giant Toshiba purchased the majority of shares inthe Sociedade Eletro Mercantil Paulista (Semp), a Brazilian corporation foundedin 1942. This created Semp Toshiba.≤.The term Nikkei might translate as ‘‘of the family,’’ but it is used by people ofJapanese descent throughout the Americas.≥.Queiroz, ‘‘Nacionalidade,’’ 98. The textbook in which this story is reprinted is astaple of Portuguese-language training in the United States.∂.Brazilian travelers wrote frequently about their visits to Japan. See Lesser, Nego-tiating National Identity, 147–66. São Paulo is also the world’s largest ‘‘Italian’’ cityoutside of Italy and the world’s largest ‘‘Lebanese’’ city outside of Lebanon.∑.Mirsky, ‘‘Big Dig.’’∏.Fairplay: A Revista do Homem 34 (1969): 61.π.Weinstein, ‘‘Racializing Regional Di√erence.’’∫.Zilbovicius, ‘‘Modelos de produção.’’Ω.Bamerindus Bank advertisements found in numerous editions of Veja between1975 and 1992. A similar idea was found in the 1990s slogan for sabesp (Com-panhia de Saneamento Básico do Estado de São Paulo; Basic Sanitation Com-pany of the State of São Paulo), São Paulo’s sanitation utility, which proclaimedthat its ‘‘service was so good you would think [the company] was founded byJapanese.’’
© 2020 Duke University Press, Durham, USA

NotesPreface and Acknowledgments∞.Patai, ‘‘Minority Status.’’Prologue∞.Museu Virtual Memória da Propaganda, www.memoriadapropaganda.org.br/.In 1977 Japanese technology giant Toshiba purchased the majority of shares inthe Sociedade Eletro Mercantil Paulista (Semp), a Brazilian corporation foundedin 1942. This created Semp Toshiba.≤.The term Nikkei might translate as ‘‘of the family,’’ but it is used by people ofJapanese descent throughout the Americas.≥.Queiroz, ‘‘Nacionalidade,’’ 98. The textbook in which this story is reprinted is astaple of Portuguese-language training in the United States.∂.Brazilian travelers wrote frequently about their visits to Japan. See Lesser, Nego-tiating National Identity, 147–66. São Paulo is also the world’s largest ‘‘Italian’’ cityoutside of Italy and the world’s largest ‘‘Lebanese’’ city outside of Lebanon.∑.Mirsky, ‘‘Big Dig.’’∏.Fairplay: A Revista do Homem 34 (1969): 61.π.Weinstein, ‘‘Racializing Regional Di√erence.’’∫.Zilbovicius, ‘‘Modelos de produção.’’Ω.Bamerindus Bank advertisements found in numerous editions of Veja between1975 and 1992. A similar idea was found in the 1990s slogan for sabesp (Com-panhia de Saneamento Básico do Estado de São Paulo; Basic Sanitation Com-pany of the State of São Paulo), São Paulo’s sanitation utility, which proclaimedthat its ‘‘service was so good you would think [the company] was founded byJapanese.’’
© 2020 Duke University Press, Durham, USA
Downloaded on 24.9.2025 from https://www.degruyterbrill.com/document/doi/10.1515/9780822390480-013/html?licenseType=restricted&srsltid=AfmBOooiyURH9HbTI_SZpb_TayAbc89I3-1gslX30ZaorX3nKyYb2MCu
Scroll to top button