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Selling Modernity
Advertising in Twentieth-Century Germany
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Edited by:
Pamela Swett Leighninger
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With contributions by:
Victoria De Grazia
Language:
English
Published/Copyright:
2007
About this book
A historical study of modern German advertising, from the Imperial period through the 1970s, that explores mass consumption in modern society and the relationship between business mentalities, artistic creation, consumer behavior, and ideology.
Author / Editor information
Pamela E. Swett is Associate Professor of History at McMaster University. She is the author of Neighbors and Enemies: The Culture of Radicalism in Berlin, 1929–1933.
S. Jonathan Wiesen is Associate Professor of History at Southern Illinois University, Carbondale. He is the author of West German Industry and the Challenge of the Nazi Past, 1945–1955.
Jonathan R. Zatlin is Assistant Professor of History at Boston University. He is the author of The Currency of Socialism: Money and Political Culture in East Germany.
Reviews
“Selling Modernity is an excellent collection; every essay is superb. The contributors examine advertising and public relations in contrasting contexts: a monarchy, a liberal democracy, a popular dictatorship, a cold war democracy, a communist dictatorship, and a post–cold war reunited nation: what a historical laboratory!”—Claudia Koonz, author of The Nazi Conscience
“A highly readable and wide-ranging compilation of innovative essays on German advertising and the people who produced it under dramatically different political regimes. This major contribution to understanding the culturally specific workings of modern economies will be of interest to specialists, students, and a broader audience.”—Uta G. Poiger, author of Jazz, Rock, and Rebels: Cold War Politics and American Culture in a Divided Germany
“Advertising—this imaginative, erratic, and invasive aspect of capitalism—finds in Selling Modernity a creative and resourceful interpreter. The book marks an important shift from recent studies on consumer culture by emphasizing advertising as the link between production and consumption. It excellently shows that the ethical and economic meanings of advertisements were above all a reflection of Germans’ fantasies and dreams between 1871 and 1990.”—Alon Confino, author of Germany as a Culture of Remembrance: Promises and Limits of Writing History
Topics
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ix |
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Victoria Grazia Publicly Available Download PDF |
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xix |
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Pamela Swett, Jonathan Wiesen and Jonathan Zatlin Requires Authentication Unlicensed Licensed |
1 |
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Kevin Repp Requires Authentication Unlicensed Licensed |
27 |
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Corey Ross Requires Authentication Unlicensed Licensed |
52 |
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Holm Friebe Requires Authentication Unlicensed Licensed |
78 |
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Michael Imort Requires Authentication Unlicensed Licensed |
102 |
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Shelley Baranowski Requires Authentication Unlicensed Licensed |
127 |
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Jeff Schutts Requires Authentication Unlicensed Licensed |
151 |
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Guillaume Syon Requires Authentication Unlicensed Licensed |
182 |
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Elizabeth Heineman Requires Authentication Unlicensed Licensed |
202 |
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Robert Stephens Requires Authentication Unlicensed Licensed |
230 |
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Anne Kaminsky Requires Authentication Unlicensed Licensed |
262 |
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Greg Castillo Requires Authentication Unlicensed Licensed |
287 |
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Rainer Gries Requires Authentication Unlicensed Licensed |
307 |
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Requires Authentication Unlicensed Licensed |
329 |
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347 |
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351 |
Publishing information
Pages and Images/Illustrations in book
eBook published on:
August 29, 2007
eBook ISBN:
9780822390350
Pages and Images/Illustrations in book
Main content:
384
Other:
59 illustrations
