3 The Nickelodeon Brand: Buying and Selling the Audience

Chapters in this book

1. Frontmatter i
2. Contents vii
3. List of Illustrations ix
4. Acknowledgments xi
5. 1 ‘‘We, The People of Nickelodeon’’: Theorizing Empowerment and Consumer Citizenship 1
6. 2 The Success Story: Nickelodeon and the Cable Industry 38
7. 3 The Nickelodeon Brand: Buying and Selling the Audience 69
8. 4 Girls Rule! Gender, Feminism, and Nickelodeon 104
9. 5 Consuming Race on Nickelodeon 142
10. 6 Is Nick for Kids? Irony, Camp, and Animation in the Nickelodeon Brand 178
11. Conclusion: Kids Rule: The Nickelodeon Universe 211
12. Notes 219
13. Bibliography 245
14. Index 259