3.Naturalizing the Popular

Chapters in this book

1. Frontmatter i
2. CONTENTS v
3. Notes on Style vii
4. Acknowledgments ix
5. Introduction: Calendar Art as an Object of Knowledge 1
6. Part 1. Genealogy
7. 1.Vernacularizing Capitalism: Sivakasi and Its Circuits 31
8. 2.When the Gods Go to Market 77
9. 3.Naturalizing the Popular 115
10. Part 2. Economy
11. 4.The Sacred Icon in the Age of the Work of Art and Mechanical Reproduction 171
12. 5.The Circulation of Images and the Embodiment of Value 217
13. Part 3. Efficacy
14. 6.The Efficacious Image and the Sacralization of Modernity 269
15. 7. Flexing the Canon 315
16. Conclusion 355
17. Notes 375
18. Works Cited 409
19. Index 427