The Pharmaceutical Gaze: Psychiatry, Scopophilia, and Psychotropic Medication Advertising, 1964–1985

Chapters in this book

1. Frontmatter i
2. Contents ix
3. Acknowledgments xiii
4. Introduction: Through the Looking Glass: Medical Culture and the Media 1
5. 1. Print Media
6. The Pharmaceutical Gaze: Psychiatry, Scopophilia, and Psychotropic Medication Advertising, 1964–1985 15
7. Taken to Extremes: Newspapers and Kevorkian’s Televised Euthanasia Incident 36
8. Stop the Presses: Journalistic Treatment of Mental Illness 55
9. 2. Advertisements
10. The Nurse-Saver and the TV Hostess: Advertising Hospital Television, 1950–1970 73
11. Exorcising ‘‘Men in White’’ on Television: An Exercise in Cultural Power 93
12. Drive-By Medicine: Managed Care Ads on Billboards 109
13. 3. Fiction Films
14. Frankenflicks: Medical Monsters in Classic Horror Films 129
15. Big Boys Do Cry: Empathy in The Doctor 149
16. Institutional Impediments: Medical Bureaucracies in the Movies 166
17. 4. Television
18. Images and Healers: A Visual History of Scientific Medicine 197
19. From City Hospital to ER: The Evolution of the Television Physician 215
20. The Fat Detective: Obesity and Disability 234
21. Dissecting the Doctor Shows: A Content Analysis of ER and Chicago Hope 244
22. 5. Documentaries
23. Reproductive Freedom, Revisionist History, Restricted Cinema: The Strange Case of Margaret Sanger and Birth Control 263
24. Continence of the Continent: The Ideology of Disease and Hygiene in World War II Training Films 280
25. ‘‘Invisible Invaders’’: The Global Body in Public Health Films 299
26. The Medium Is the Message: Documenting the Story of Dax Cowart 315
27. 6. Computers
28. Technologies Transforming Health Care: X Rays, Computers, and the Internet 333
29. The Shape of Things to Come: Surgery in the Age of Medialization 351
30. Medicine.com: The Internet and the Patient-Physician Relationship 373
31. Virtual Disability: On the Internet, Nobody Knows You’re Not a Sick Puppy 386
32. Works Cited 399
33. Contributors 423
34. Index 429