Princeton University Press
Negotiation
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About this book
From the world’s leading expert on negotiation, an essential guide to negotiating in any situation—whether over Zoom, across political and cultural divides, or during a supply chain crisis
The world has changed dramatically in just the past few years—and so has the game of negotiation. COVID-19, Zoom, political polarization, the online economy, increasing economic globalization, and greater workplace diversity—all have transformed the who, what, where, and how of negotiation. Today, traditional negotiating tactics, while still effective, need to be tailored to vastly different situations and circumstances. In Negotiation: The Game Has Changed, legendary Harvard Business School professor Max Bazerman, a pioneer in the field of negotiation, shows you how to negotiate successfully today by adapting proven negotiation principles and strategies to the challenging new contexts you face—from negotiating across cultural and political differences to trying to reach an agreement over Zoom or during a supply chain crisis.
Negotiation offers a groundbreaking new way of thinking about the importance of the unique context of any negotiation—and when and how it should influence how you negotiate. At the same time, the book provides a concise and expert overview of essential negotiating techniques for anyone new to the subject or who wants a refresher. The result is a must-read—a powerful toolkit for successfully negotiating in a world where the game of negotiation has changed.
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Frontmatter
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Contents
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Preface
vii -
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Chapter 1 The Game Has Changed
1 -
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Chapter 2 Extreme Anchors
15 -
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Chapter 3 50-50 Splits
33 -
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Chapter 4 Value Creation as a Way of Life
46 -
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Chapter 5 Negotiating Ethically
67 -
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Chapter 6 Betting on the Future: The Role of Contingent Contracts
85 -
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Chapter 7 The Context of Disputes
97 -
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Chapter 8 Transacting Online
112 -
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Chapter 9 Beyond Two Negotiators
126 -
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Chapter 10 Changing the Game
144 -
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Chapter 11 Your Decisions in Negotiation
161 -
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Chapter 12 Them
177 -
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Chapter 13 Preparation in Context
192 -
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Gratitude
201 -
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Notes
205 -
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Index
217