9. PROPAGANDISTS, CAMPAIGNERS, AND ADVERTISERS

Chapters in this book

1. Frontmatter i
2. CONTENTS vii
3. LIST OF ILLUSTRATIONS ix
4. ACKNOWLEDGMENTS xi
5. INTRODUCTION xiii
6. 1. THE CASE FOR GULLIBILITY 1
7. 2. VIGILANCE IN COMMUNICATION 15
8. 3. EVOLVING OPEN-MINDEDNESS 30
9. 4. WHAT TO BELIEVE? 47
10. 5. WHO KNOWS BEST? 63
11. 6. WHO TO TRUST? 78
12. 7. WHAT TO FEEL? 95
13. 8. DEMAGOGUES, PROPHETS, AND PREACHERS 113
14. 9. PROPAGANDISTS, CAMPAIGNERS, AND ADVERTISERS 128
15. 10. TITILLATING RUMORS 146
16. 11. FROM CIRCULAR REPORTING TO SUPERNATURAL BELIEFS 166
17. 12. WITCHES’ CONFESSIONS AND OTHER USEFUL ABSURDITIES 181
18. 13. FUTILE FAKE NEWS 199
19. 14. SHALLOW GURUS 217
20. 15. ANGRY PUNDITS AND SKILLFUL CON MEN 240
21. 16. THE CASE AGAINST GULLIBILITY 257
22. NOTES 273
23. REFERENCES 307
24. INDEX 351