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Social Business: An Emerging Entrepreneurship Research Focus

  • Christoph Winkler and Stuart A. Schulman
Published/Copyright: October 2, 2012

Abstract

We are living in a time where innovation and technology are dominant economic and societal change agents that warrant special consideration and attention in entrepreneurship research. This article highlights one recent technologically driven phenomenon that is not only reshaping how people communicate and collaborate but significantly changing traditional organizational structures and improving business processes. The business community has coined this phenomenon as Social Business and predicts its impact to be similar to the Industrial Revolution. This article attempts to engage the research community by suggesting to add Social Business as an important and future area of our research agenda.

Published Online: 2012-10-2

©2012 Walter de Gruyter GmbH & Co. KG, Berlin/Boston

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