Advertising Slogans

Chapters in this book

1. Frontmatter i
2. CONTENTS vii
3. Foreword ix
4. Acknowledgments xi
5. Introduction xiii
6. QUOTATIONS
7. Special Sections
8. Introduction 1
9. Advertising Slogans 7
10. Anonymous 21
11. Anonymous (Latin) 23
12. Ballads 43
13. Film Lines 270
14. Folk and Anonymous Songs 289
15. Modern Proverbs 561
16. Nursery Rhymes 596
17. Political Slogans 639
18. Proverbs 651
19. Radio Catchphrases 671
20. Sayings 717
21. Television Catchphrases 803
22. Keyword Index 919
23. Credits 1137