9. Celebrity as Strategy

Chapters in this book

1. Frontmatter i
2. Contents vii
3. Preface ix
4. Acknowledgments xi
5. Introduction 1
6. 1. Before Jurassic Park 11
7. 2. Ideas to Experiments 24
8. 3. Testing Limits 42
9. 4. Dinosaur DNA 61
10. 5. Imposing Limits 78
11. 6. Contamination 101
12. 7. Ancient Genetics to Ancient Genomics 125
13. 8. Celebrity as Identity 150
14. 9. Celebrity as Strategy 166
15. 10. Jurassic Park Effect 178
16. Epilogue: Ancient DNA as Celebrity Science 198
17. Notes 213
18. Index 255