Book
Licensed
Unlicensed
Requires Authentication
Status Update
Celebrity, Publicity, and Branding in the Social Media Age
-
Alice E. Marwick
Language:
English
Published/Copyright:
2013
About this book
Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightful book, “Web 2.0” only encouraged a preoccupation with status and attention. Her original research—which includes conversations with entrepreneurs, Internet celebrities, and Silicon Valley journalists—explores the culture and ideology of San Francisco’s tech community in the period between the dot com boom and the App store, when the city was the world’s center of social media development.
Marwick argues that early revolutionary goals have failed to materialize: while many continue to view social media as democratic, these technologies instead turn users into marketers and self-promoters, and leave technology companies poised to violate privacy and to prioritize profits over participation. Marwick analyzes status-building techniques—such as self-branding, micro-celebrity, and life-streaming—to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class, and gender.
Author / Editor information
Alice E. Marwick is assistant professor, communication and media studies, Fordham University, and an academic affiliate at the Center on Law and Information Policy, Fordham Law School. Previously a postdoctoral researcher at Microsoft Research, she regularly speaks to the press on various social media topics and has written for the New York Times, the Daily Beast, and the Guardian. She lives in New York City.
Topics
|
Publicly Available Download PDF |
i |
|
Publicly Available Download PDF |
vii |
|
Requires Authentication Unlicensed Licensed |
1 |
|
Requires Authentication Unlicensed Licensed |
21 |
|
Requires Authentication Unlicensed Licensed |
73 |
|
Requires Authentication Unlicensed Licensed |
112 |
|
Requires Authentication Unlicensed Licensed |
163 |
|
Requires Authentication Unlicensed Licensed |
205 |
|
Requires Authentication Unlicensed Licensed |
245 |
|
Requires Authentication Unlicensed Licensed |
273 |
|
Requires Authentication Unlicensed Licensed |
283 |
|
Requires Authentication Unlicensed Licensed |
287 |
|
Requires Authentication Unlicensed Licensed |
293 |
|
Requires Authentication Unlicensed Licensed |
317 |
|
Requires Authentication Unlicensed Licensed |
347 |
Publishing information
Pages and Images/Illustrations in book
eBook published on:
November 28, 2013
eBook ISBN:
9780300199154
Pages and Images/Illustrations in book
Main content:
368
