4. Targets Or Waste

Chapters in this book

1. Frontmatter i
2. Contents vii
3. Acknowledgments ix
4. Introduction 1
5. 1. The Power Under The Hood 13
6. 2. Clicks And Cookies 34
7. 3. A New Advertising Food Chain 65
8. 4. Targets Or Waste 88
9. 5. Their Masters’ Voices 111
10. 6. The Long Click 138
11. 7. Beyond The “Creep” Factor 171
12. Notes 201
13. Index 221