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2. Clicks And Cookies
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Joseph Turow
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Chapters in this book
- Frontmatter i
- Contents vii
- Acknowledgments ix
- Introduction 1
- 1. The Power Under The Hood 13
- 2. Clicks And Cookies 34
- 3. A New Advertising Food Chain 65
- 4. Targets Or Waste 88
- 5. Their Masters’ Voices 111
- 6. The Long Click 138
- 7. Beyond The “Creep” Factor 171
- Notes 201
- Index 221
Chapters in this book
- Frontmatter i
- Contents vii
- Acknowledgments ix
- Introduction 1
- 1. The Power Under The Hood 13
- 2. Clicks And Cookies 34
- 3. A New Advertising Food Chain 65
- 4. Targets Or Waste 88
- 5. Their Masters’ Voices 111
- 6. The Long Click 138
- 7. Beyond The “Creep” Factor 171
- Notes 201
- Index 221
