CHAPTER FOUR Marketing a Campbell Kids Culture Engendering New Kid Dolls, 1902-1914

Chapters in this book

1. Frontmatter i
2. CONTENTS vii
3. Acknowledgments ix
4. Introduction 1
5. CHAPTER ONE The Politics of Dollhood in Nineteenth-Century America 7
6. CHAPTER TWO Masculinity, Technology, and the Doll Economy, 1860-1906 35
7. CHAPTER THREE In the Dolls' House The Material Maternalism of Martha Chase, 1889-1914 61
8. CHAPTER FOUR Marketing a Campbell Kids Culture Engendering New Kid Dolls, 1902-1914 90
9. CHAPTER FIVE New Women and Talismen Rose O'Neill and the Kewpies, 1909-1914 117
10. CHAPTER SIX Forging the Modern American Doll Industry, 1914-1929 135
11. CHAPTER SEVEN Children's Day Constructing a Consumer Culture for Girls, 1900-1930 161
12. EPILOGUE Agents or Agency Dolls in Modern America Since 1930 185
13. Notes 189
14. Index 229