12. Product, Marketing, and Pricing Strategies

Chapters in this book

1. Frontmatter i
2. CONTENTS vii
3. FOREWORD ix
4. PREFACE xiii
5. ACKNOWLEDGMENTS xix
6. Part I: Introduction to General Management
7. 1. General Management in Economic Context 3
8. 2. General Management in Organizational Context 15
9. 3. The Roles and Tasks of the General Manager 40
10. Part II: The General Management Process: Planning
11. 4. The Efficacy of Strategic Management 64
12. 5. The Strategic Management Process 85
13. 6. Fundamentals of Strategy Formulation 110
14. 7. The Strategic Plan: Purpose, Direction, and Goals 137
15. 8. The Business Plan: Scale and Resources 151
16. 9. The Annual Plan: Anticipated Actions 175
17. Part III: Analytical Concepts for the General Manager
18. 10. The Business Model 194
19. 11. The Relationship between Cash Flow and Growth 207
20. 12. Product, Marketing, and Pricing Strategies 215
21. 13. Relating Productivity and Firm Growth 224
22. 14. Residual Income, EVA, and Corporate Capital Charges 247
23. 15. The Allocation (Redeployment) of Capital (Cash) 262
24. 16. Share Repurchases 275
25. Part IV: General Managers Taking Action
26. 17. Making Effective Decisions 289
27. 18. Organizing and Aligning 309
28. 19. Staffing 323
29. 20. Integrating 346
30. 21. Executing 361
31. Part V: In Summation
32. 22. Controlling and Reporting 377
33. 23. Learning and Innovation 390
34. 24. Public Relations and Advocacy 403
35. 25. Reflections on General Management 415
36. Notes 435
37. Bibliography 439
38. Index 449