1. The Permanent Campaign: Why Does the President Go Public?

Chapters in this book

1. Frontmatter i
2. Contents vii
3. Preface ix
4. Part I. Moving the Public
5. 1. The Permanent Campaign: Why Does the President Go Public? 3
6. 2. Presidential Persuasion: Does the Public Respond? Part I 24
7. 3. Presidential Persuasion: Does the Public Respond? Part II—Ronald Reagan 49
8. Part II. The Messenger
9. 4. Charisma and Personality: Does the Messenger Matter? 79
10. 5. The Politics of Veneration: Do the People Defer? 107
11. Part III. The Message
12. 6. Disseminating the Message: Can the President Focus the Public’s Attention? 127
13. 7. Framing the Message: Can the President Structure Choice? 156
14. Part IV. The Audience
15. 8. Receiving the Message: Is Anyone Listening? 187
16. 9. Accepting the Message: Can the President Overcome Predispositions? 218
17. Part V. Conclusion
18. 10. Going Public in Perspective: What Should the President Do? 241
19. Notes 255
20. Index 295