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Buying Online: An Analysis of Shopbot Visitors
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Uwe Dulleck
Published/Copyright:
November 30, 2019
Abstract
We conduct an empirical study on the search and purchasing behavior of buyers on an Austrian price comparison site. On such a market a consumer typically searches for the cheapest price of a given product. Reliability and service of the supplier, however, are other important characteristics of an offer. We find robust evidence of consumer behavior that can be described as a two-stage procedure: shoppers first select a group of candidate offers based on the price only; then, in the actual buying decision consumers tradeoff a lower price with higher reliability of the retailer.
Published Online: 2019-11-30
Published in Print: 2011-12-01
© 2019 by Walter de Gruyter Berlin/Boston
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Articles in the same Issue
- Why Young Boys Stumble: Early Tracking, Age and Gender Bias in the German School System
- Buying Online: An Analysis of Shopbot Visitors
- When a Precedent of Donation Favors Defection in the Prisoner’s Dilemma
- Quality and Welfare in a Mixed Duopoly with Regulated Prices: The Case of a Public and a Private Hospital
- Optimal Investment and Financial Strategies under Tax-Rate Uncertainty
- Unobserved Individual and Firm Heterogeneity in Wage and Job-Duration Functions: Evidence from German Linked Employer–Employee Data
- Export, Exchange Rate Risk and Hedging: The Duopoly Case
- Acknowledgements
- Index: Volume 12, 2011
Keywords for this article
e-commerce;
price comparison;
decision theory;
heuristics;
seller reputation
Articles in the same Issue
- Why Young Boys Stumble: Early Tracking, Age and Gender Bias in the German School System
- Buying Online: An Analysis of Shopbot Visitors
- When a Precedent of Donation Favors Defection in the Prisoner’s Dilemma
- Quality and Welfare in a Mixed Duopoly with Regulated Prices: The Case of a Public and a Private Hospital
- Optimal Investment and Financial Strategies under Tax-Rate Uncertainty
- Unobserved Individual and Firm Heterogeneity in Wage and Job-Duration Functions: Evidence from German Linked Employer–Employee Data
- Export, Exchange Rate Risk and Hedging: The Duopoly Case
- Acknowledgements
- Index: Volume 12, 2011
