Embodied cognition, discourse and dual coding theory: New directions

Chapters in this book

1. Prelim pages i
2. Table of contents v
3. A multiple invitation to discourse studies 1
4. Part I. Discourse in communication
5. Doing discourse with possible worlds 15
6. Discourses "off course"? 37
7. Part II. Discourse and other communication modes
8. Discourse across semiotic modes 55
9. Schemes and tropes in Visual Communication: The case of object grouping in advertisements 67
10. Part III. Discourse types
11. Text types and dynamism of genres 81
12. Academic and professional written genres in disciplinary communication: Theoretical and empirical challenges 93
13. Part IV. Discourse structures
14. Why investigate textual information hierarchy? 113
15. Implicit and explicit coherence relations 127
16. Part V. Stylistics and rhetorics
17. Style and culture in quantitative discourse analysis 143
18. Devices of probability and obligation in text types 157
19. Analysis and evaluation of argumentative discourse 171
20. Part VI. Discourse and cognition
21. Embodied cognition, discourse and dual coding theory: New directions 187
22. The cognition of discourse coherence 197
23. A computational psycholinguistic algorithm to measure cohesion in discourse 213
24. Part VII. Discourse and institution
25. Chinese questions and power relations in institutional dialogue 227
26. Towards a process view of preformulation in press releases 239
27. Media discourse 253
28. Part VIII. Discourse and culture
29. Critical discourse analysis 277
30. Gendered discursive constructions of bank manager positions: Conflicting social identities 293
31. The semiotics of racism: A critical discourse-historical analysis 311
32. Key to the assignments 327
33. References 367
34. Index 389